50% of local searches do not occur on search engines, but on directories
(AT&T Small Business Technology Poll)
Give your business a competitive advantage with JustFiBi
Here’s the specific finding:
60% of US adults now typically choose smartphones or tablets over PCs to find information before buying products and services offline. With this statement, mobile consumer are clearly demanding a shift in focus by retailers to provide a faster, easier “mobile” resource to help consumers in their “online to offline path-to-purchase”.
The rise in mobile shopping has been incredibly rapid, catching many retailers off guard. Sales from mobile more than doubled from 2013 to 2015, according to ComScore Inc., a research firm.
In another study, Demandware, projects that by the end of next year, shoppers will place more orders on their phone than on any other device. There's lots of individual company data that has pointed to this for awhile.
We've seen the share of web traffic from mobile devices explode in recent years, with mobile overtaking desktop late in 2015. Now PPC has caught up, in America at least. The trend in mobile device usage shows that we're well past the tipping point and there's no letting up usage.
Accordingly, more and more offline spending is going to be influenced by mobile internet access and mobile advertising. This is the “why of local” that most marketers, brands and agencies still don’t fully understand — the online to offline connection. The "why of local" has forced a change from search engines and websites to local mobile online business directories.
For marketers and businesses - the ability to reach consumers anytime, anywhere has been very challenging to keep pace with evolving consumer behaviors and technology usage.
To retailers, the implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are.
Are you a consumer who expects retailers to recognize your changing methods of online shopping and considers what influences your decisions to buy? If so, you will likely anticipate that retailers will transition to mobile online directories instead of web sites in a sincere effort to make your mobile shopping experience better.
Today is a remarkable time where mobile connected consumers can easily shift between "brick-and-mortar" to digital channels on their "path-to-purchase”. JustFiBi.com pricing offers the perfect mobile online resource to bring both the consumer and the marketer together.
A Local business directory, when designed specifically with today's mobile users in mind, absolutely addresses demand for a better option! However, most local directories needed a shift in focus (from listing web sites) when mobile devices became the primary tool for local business search. But many directories couldn't shift focus to mobile platforms due to their original design. And unfortunately, most search results from directories will end in multiple re-directs to different - unwanted or un-related - websites without giving the desired results.
At FiBi we knew we had to provide something better. Giving local business the opportunity to effectively compete with big budget advertisers for mobile consumer dollars became our focus and mission.
For consumers, using FiBi is always FREE. For businesses, FiBi is easily affordable for any size company.
Review the "marketing features" FiBi offers for less than $10 per month at… JustFiBi.com
We're so confident your business will benefit from a listing in FiBi that we're offering a FREE basic listing for 1 full year. We believe every U.S. business should be listed. And we're certain that once you start using the features that let you promote your videos, or post event information, classifieds, coupons and more, you'll gladly pay the low monthly fee of only $7.99 to market your business. Spread the word.
Create an account and get your FREE basic listing TODAY or opt for our standard 6-months package (just $47.94, or $7.99 per month).
Help consumers connect with your business – help them, Find-It / Buy It. FiBi (pronounced fee-bee) Have fun!